What Is Social Media Marketing?

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:

• Facebook
• Instagram
• Twitter
• Pinterest
• Linkedin
• YouTube
• Social Media Marketing How To Guides & more!

To keep up with social media marketing, subscribe to our  newsletters, with the latest articles from Marketing Land and Search Engine Land, as well as the day’s news sources all over the web.

How to Schedule SMS and Social Messages With Schemes

Social media has become an integral part of everyone’s life and so has changed the way of expressing our thoughts. The generation believes in everything that is readily available and in our case, it is the technology that you need right on your fingertips. It is not just the friend circle conversely the business world too revolves around the social media.


One needs to be productive all the time and on the web; productivity is all about right scheduling and time management. This is where Schemes aims to address.

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What is Schemes ?

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Schemes is a simple android application that allows you to schedule your messages via Facebook, Twitter, Email (for Gmail only) and SMS. Whether you need to send that birthday text to your Facebook friend exactly at twelve midnight, Tweet about something exciting that you came across, make Facebook status updates, or send that important business mail during the odd hours, Schemes is right there for you.

The Size of this Usefull app is 4.7mb and you require to have android 2.3 and up to Run this app on your Device Smoothly. Talking about the User Interface then nothing Complicated there, User interface is very user Friendly.

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How to Schedule SMS and Social Messages

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• Scheme is Created by Flozzo, an XDA senior member, Schemes features clear Holo card-based UI. The UI is sleek to support numerous forms of communication and offers settings that other similar apps never bothered to include. The app is Specially created to Schedule SMS and Social Messages.

• One can easily schedule SMS, emails, tweets and FB status from any device.What that means is You can Write your message any time and schedule it for the time to send to any person you want. For eg: you need to send a Happy birthday message to your friend at 12, but you know you wont have access to internet at that time or you are busy because of  xyz reason, you Can Schedule your message , the rest will be done.

•  All you do is Create a message by tapping on Message icon, This takes you to the Compose Screen where you can type your Message to be Sent, Select Recipient and date & time.

• Setting date and time is quite easy and the messages can be scheduled on up to four networks simultaneously. You receive a notification when the message is sent where you can easily edit or cancel the messages and there is lot more to it.To Schedule posts on Social media, you need to Connect your account with Scheme.

The application offers you unlimited possibilities for the social media freaks. Your future messages stay secure in a thread like manner and Schemes will never post. So go Schedule SMS and Social Messages with this automated communication system and let the world know of what you are up to.

How Snapchat Can Be Used To Grow Your Audience?

Snapchat is an exciting new social media platform through which people can send photos and short videos to each other. We recently talked about some of the ways you can market your brand on Snapchat. One problem for brands was, reaching out to their potential customers. Pulling contact numbers out of your marketing list was less than desirable. With a new update though, Snapchat has added the Discover feature for users to discover new content.

A potential growth opportunity for brands!

What is Discover?The new discover feature gives users a new way to discover and explore content and stories from different editorial teams. This new tool was the result of collaboration between various media leaders to help build a story. Snapchat says the tool is unique...;

Personalized Ghost/QR Code

Snapchat has also released a new way to find followers. Every person on Snapchat now has his or her very own ghost. The ghost sits in the middle of a yellow box, which has several black dots. The dots are individual QR codes.

This means, that user can now take screenshots of their ghost, post it on social media and ask people to follow them. It also means that users can easily find brands on Snapchat and add them from anywhere their ghost is posted.

How does this work? A user simply points the camera at another person’s ghost and clicks on the white ghost in the middle of the screen. This will automatically add the user to their contact list.

Snapcash

Snapchat also partnered with Square, a payment processing app, to create Snapcash. Snapcash is integrated into the Square Cash Platform and allows users to connect their debit cards and send cash to other users. Once the debit information is connected to a Snapchat ID, users can send cash to other users by using their Snapchat ID. The user that was sent the money will receive an alert to their profile. If the user wants to accept the money, the user has to add their debit information to their Snapchat profile.

Business opportunities

Considering that most of Snapchat’s users never log out of the system and it is now the fastest growing social media app, it could hold many opportunities for new ways of crowdfunding from a highly engaged and committed audience.

We haven’t seen Snapcash live up to its full potential yet, because when Snapcash initially launched brands had no real way of redirecting the user from the message to the Snapcash function. Now that Snapchat has launched Discover and QR codes to each user, a brand can easily redirect people from one platform to Snapchat and then to Snapcash.

This new chapter is a refreshing one for Snapchat. It has made more room for advertisers to reach new audiences and to bring crowdfunding to an entirely new level. They have successfully created a platform that can be monetized without making users feel like they are being advertised to.

Do you think Snapchat has the potential to make it big? Let us know in the comments section below!

How To Embed Twitter-Hosted Videos On Your Website?

Following along the same lines as Facebook, Twitter recently announced a video-hosting feature that lets you capture and upload videos using official Twitter apps without having to upload them first on a third-party service such as YouTube. This was indeed a welcome feature, and in sharp contrast to how Twitter had been predominantly text-based and monotonous in the past. However, as with any video-hosting service, you need a way to share that video elsewhere on the web.

For a video-hosting service, being able to embed videos is pretty important. If your videos can't be delivered elsewhere, what's the point? Not everyone uses Twitter to discover new content. Twitter's video-sharing lacked the embed feature for videos hosted on Twitter. You could embed regular Tweets, but not Tweets with videos.

Until now, that is.

Twitter has just announced a new embedded video widget, which works just like Twitter's official Tweet buttons and embedded tweets.

Embedding a video is as simple as clicking on the ‘•••’ button in the tweet and selecting ‘Embed Video’, as pictured in the image below.

Twitter will then render a piece of HTML code for you to copy and paste on your website. In addition to the video itself, the video widget will also display the full, original tweet.

If your website is built on WordPress, and you’re looking for a more intuitive way to embed video tweets into your posts, there’s another option for you.

Twitter recently came out with its own WordPress plugin that, among other features, includes the ability to embed video tweets simply by pasting a link to the tweet in the content editor. This works with some other video-hosting platforms as well, including Vimeo and YouTube.

WordPress has long had the ability to embed regular tweets just by pasting a link, and with the official plugin you can extend that functionality to video tweets.

Do you think Twitter hosting its own videos is a good idea?

How To Change Your YouTube Account URL?

Are you stuck with your YouTube account URL you picked long ago that doesn't quite capture the essence of what you do anymore? Despair not, for YouTube is giving you a way out. You can now get a new custom URL that's more befitting of your brand. This is definitely better than opening up a brand new channel, and losing all of your previous subscribers. The option will be made available over the next week.

Starting this week, YouTube will be sending out emails and notifications to qualifying users that will give them the opportunity to claim a new URL.

YouTube will suggest some potential URLs for you to choose from based on your channel’s description, Google identify, and websites associated with your YouTube account. One you pick your new URL, your subscribers will be automatically redirected if they try to get to your account via the old URL.

Be careful, because once you change your URL once you won’t be able to change it again, so make sure it’s one you’re fully satisfied with.

How does it work?

First, you have to meet YouTube’s eligibility requirements, which are as follows:

1. 500 or more subscribers
2. Channels is at least 30 days old
3. Channel has uploaded a photo for the channel icon
4. Channel has uploaded channel art

You may also be able to qualify for a custom URL after linking and verifying your website with your YouTube channel.

You’ll know if you qualify for a new custom URL because YouTube will notify you via email. From there you can take the following steps:

Changing the Account URL

1. Sign in to YouTube and navigate to the Creator Studio.
2. Look for your “Get a new custom URL” notification and click in the included link
3. You’ll be redirected to claim a custom URL.
4. You’ll see the custom URL(s) you’ve been approved for. These cannot be changed. You may also need to add a few letters or numbers to make the URL unique to you.
5. Click the box next to “I agree to the Terms of Service” then click Change URL in the bottom left corner.
6. This URL will be linked to both your YouTube channel and your Google+ identity. Once your URL has been approved, you cannot request to change it. When you’re certain, click Confirm choice.

After that you should be all set to reap the benefits of your new URL.