HOW TO INSTALL WORDPRESS PLUGINS

In this tutorial, you will learn:

How to find and install plugins from the WordPress Plugin Repository, from within the WordPress Dashboard.

How to upload plugins in .zip format from your computer that you may have purchased or downloaded from another web site.

How to setup FTP software, and upload a plugin via FTP.

How to deactivate and delete unused plugins.

How to quickly add functions to a plugin of your own.

Pluginception

FileZilla

Steps to Install WordPress Plugins

• After logging into the WordPress Dashboard, click Plugins.
• Click on the Add New button at the top of the page.
• Find the plugin that you are looking for from the available options. Searching by Keyword is a common practice when looking for a specific plugin.
• Click Install Now on the plugin that you want, and then click Activate.
• Alternatively, if the plugin you want to install is in a Zip file on your computer, simply click Upload Plugin from the Add Plugins page.
• Then click Choose File, locate it on your computer, double-click the Zip file, and then click Install Now. Then click the Activate Plugin link.
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Installing Plugins Using FTP

• Another more complicated approach is to upload the file via FTP. First, I will insert a video to help you get acquainted with connecting to your WordPress web site via FTP.
• Next, unzip the plugin files to your computer.
• Now, upload the plugin files to the wp-content / plugins folder on your server.
• Now, back in your WordPress Dashboard, click Plugins.
• Click Activate on the recently uploaded plugin.

Creating a New Custom Plugin

• A simple way to create a small custom plugin is by using another plugin called Pluginception.
• Use one of the previously discussed plugin installation methods to get Pluginception installed.
• Under the Plugins menu, click Create a New Plugin.
• Fill in the Plugin Name box, and click the Create a Blank Plugin button.
• Paste in any functions or code that you have, and click the Update File button.

Deleting a WordPress Plugin

To delete a plugin from your Dashboard, simply visit the Plugins page, click the Deactivate link for the plugin that you want to remove, and then click the Delete link.

Commonly, when seeking ways to customize your web site, it may be suggested to add functions to the functions.php file of a theme or child theme. Most of the time, those functions can be used in a plugin instead. This is the preferred route when the customization being made are not theme specific so that they are still applied if you were to ever choose a new theme.

How To Earn $100 A Day With Google AdSense

Earning $100, $200 or even $300 per day with Google AdSense can be done from a home office. Many website owners are doing it. The only thing you need is planning, work, determination, and passion about your topic or niche.

Term Definitions   

Before diving into the exact process, here's some terminology for better understanding of Google AdSense.

AdSense: AdSense is when you place Google Ads on your website, and when a visitor from your website clicks on an ads, Google pays you 68% of what the advertiser pays them. It's free to sign up.

CTR: Your ad Click-Through Rate is the number of ad clicks divided by the number of individual ad impressions. Suppose you are showing 3 AdSense ads on every page of your website, 1 page view is equal to 3 ad impressions.

CTR = Clicks / Ad Impressions X 100

Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100).

CPC: Cost Per Click is the revenue you earn each time a visitor clicks on your ad. CPC is determined by the advertisers. In some competitive niches like finance, marketing, online products etc. advertisers may be willing to pay more per click than others.

CPM: CPM means “Cost Per 1000 Impressions.”

Sometimes advertisers opt for CPM ads instead of CPC and set their price for 1000 ad impressions. And they pay each time their ads appear on any website.

What It Takes To Make $100 A Day With AdSense

When your CTR is 1% and your average CPC is $0.25. it’s quite achievable to make $100 dollars a day, and lots of people are doing it. Let's assume that a Page View = An Ad Impression. 

• To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles on your website. These pages must attract at least 80 or more page views everyday.
  
  These articles can be as little as 300 words. Always include a YouTuble video on every article page you create. Many people writing a book, can simply write their book on their website and make money simply by writing it. You can also get your visitors to contribute their story ideas. This gets you free content and engages your followers. 

• Apart from CPC, you will also earn from your CPM ad impressions. Irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day from 40,000 page views.

• You can also sell your Ad space directly or via BuySellAds.com, and generate $6,000 Per Month on an average from 40,000 page views. Check out how webmasters are making $6,000 to $8,000 Per Month from BuySellAds with forty thousand page views per day. So your daily earning will be $200 (6000/30=200).

• A niche website with high quality articles works well with affiliate marketing. You can might be able to earn $40 to $80/day from affiliate selling with correct implementation and execution.

Now your total earning per day is $100 + $40 + $200 +$40 = $380 from CPC, CPM, Direct Ad Sell, Affiliate Marketing for 40,000 page views per day. I’ve taken the lowest possible earnings from all the 4 sources.

$380 per day means $11,400 per month (380X30= 11,400) Or, $136,800 per year (11,400X12=136,800). 

When deciding to be in the 'Creating Content Business' your desired earning of $100 per day from Google AdSense is achievable. 1,000s of people are making money by writing articles, and you can do it too, when you are Focused!

P.S. The above results can be possible if you produce at least 200 to 250 great articles or blog posts per year for 2 years. So how much traffic you actually need to make $100 per day from Google AdSense – It’s way less than 40,000 Page Views Per Day!

How Does AdSense Work?

Google AdSense is one of the most common ways to monetize, though I’ll warn you now: AdSense is NOT a get rick quick scheme. In fact, it can take a long time to make more than a few pennies. But it can also pay off big in the long run.

What is AdSense?

AdSense is a program that allows bloggers and website owners to make money by displaying Google ads. You’ve probably seen the ads all over the place, including in Google search results. Basically, Google gets the largest cut and you get a small percentage. There are two ways to make money from AdSense:

• Impressions – this is based on the number of pageviews of pages or posts with ads
• Clicks – this is based on how many people click on the ads (don’t EVER click your own – more on this later)

To make it as basic as possible, you sign up for an AdSense account and add the code to your blog or website. You can choose how your ads look, where they show up, and even what kind of ads you’ll accept. Once you get to a minimum threshold of $100, Google will either send you a paper check or make a direct deposit into your bank account.

Who’s Eligible?

If you use Blogger, you can use the Monetize tab to set up and manage an AdSense account.

If you use self-hosted WordPress, you can visit the AdSense website and apply for an account. You’ll receive a code that you can place wherever you’d like, or you can use a plugin to help with placement.

How Much Can I Make?

As I told you before, you will not get rich quick using AdSense. It took me 9 months to make $2 (yes, two dollars) on my personal blog. However, I made $81 last month. That’s still pathetic compared to many blogs – some people can earn a full-time income from AdSense alone. But it takes a LONG time to get there, and you have to have a ton of traffic.

Some ads are worth more money per click than others. This is also affected by the amount of traffic you get, the keywords the person searched for, the percentage of visitors who click on a particular ad, etc. There are a LOT of factors that determine how much you’ll make, but a rule of thumb is that newer blogs simply won’t make as much money.

My personal blog is about 14 months old. Some days, I don’t get any ad clicks at all and I might still make 10 cents or so just from impressions. Sometimes every click is worth $2 or more. Yesterday the clicks were worth a whopping 26 cents each.

Many people get impatient when they’ve had the code up for a month or two and haven’t made more than a few pennies. If you’re looking for something that will pay TODAY, AdSense may not be for you. And to be honest, I don’t know of anything instant – if I did, you can bet I’d be using it!

How Can I Make More from AdSense?

Basically, your best bet for ad clicks is increasing your search traffic. When people are trying to solve a problem, they usually turn to search engines like Google or Bing. If you have a post that solves that problem, using SEO will help your post rank well in search results. SEO will also help AdSense serve up relevant ads, so when people click on your blog post, the ads may answer the exact question they’re asking. Result? Ad clicks!

Here’s an example. Let’s say I write a post about the health risks of liposuction. I use SEO techniques to help Google realize what my post is about, and my post is the third one when someone searches for “liposuction risks.” AdSense also knows what my post is about, so people reading my post will see an ad that might say something like, “Safe liposuction services in New Hampshire” (or wherever).

If the person is interested in finding the safest place for liposuction, s/he is likely to click that ad. As I said before, the rate per click depends on a lot of factors, but my concern is making sure that people read MY post and not others! If they go to another blog to read about liposuction risks, they’re possibly clicking that person’s ads instead of mine.

IMPORTANT!

There are a few things you need to know about AdSense before you ever put the code on your blog.

1. Never, ever click your own ads. In case you aren’t aware, Google pretty much knows everything. And they can tell if you’re clicking your own ads. It’s very tempting to click about 50 times and make some money, but all it will do is result in being banned.

2. Never, ever encourage friends or family to click your ads. Same as above. You can and will be banned from AdSense, and don’t ever think Google won’t figure it out. I don’t know how they do it, but I have seen it happen to people I know. JUST DON’T.

3. Pay attention to your ad clicks. If you average 2 clicks a month and you suddenly get 100 in a day, chances are that something is wrong. If you’ve pissed someone off and they decide to fight back by clicking all over the place, you can get banned even though you didn’t do anything.

4. Never rely on AdSense as your sole income source. Even if you get really good at SEO and you have 100 websites making thousands of dollars each month in AdSense, you never know when something could happen to trigger Google’s no-no sensors. You can make good money with AdSense, but you should also use other monetization strategies just in case.

5. Don’t use more than 3 ad blocks on a single page. Google allows up to 3 ad blocks on a page. So if you have one in your header, one in your sidebar, and one at the end of your post, that’s the limit for that page. Also, don’t plaster ads all over the place and annoy your regular readers! There are ways to implement the ads without making your site ugly.

Make Money with Google AdSense

Google AdSense is a contextual advertising program that allows you to run ads on your website or blog, or YouTube videos, and get paid when when visitors click on them. The ads are generated from businesses that use Google's AdWords program.

The Google AdSense program has several great advantages including:

• It's free to join. 
• Eligibility requirements are easy, which means you can monetize your website or blog even when it's new.

• There are a variety of ad options and several you can customize to fit the look and feel of your site.
• Google pays monthly (if you meet the $100 threshold) by direct deposit.
• You can run ads on several websites from one AdSense account.
• There are options to run ads on mobile devices and RSS feeds. 
• You can easily add it to your YouTube and Blogger accounts.

With that said, there are a few drawbacks to AdSense as well:

• Google can terminate your account in an instant, and it's not very forgiving if you break the rules.
• Like all forms of online income, you need targeted traffic in order to make money.
• When people click on an AdSense ad, you do make some money, but your visitor also leaves your site. 
• It doesn't necessarily pay more than other similar programs.

AdSense is a great monetization option, but it's not a get-rich-quick or make-money-doing-nothing option. Further, Google has a lot of rules that aren't always noticed upfront.

As a result, many website owners found out the hard way that they'd violated a Google policy, and have lost their account forever. 

Types of AdSense Ads

Google offers a variety of ad types to run on your website: 

• Text ads use words, either as an Ad Unit (one offer) or a Link Unit (list of offers), and come in a variety of sizes. You can customize the color of the box, text and link.

• Image ads are graphic ads. They come in a variety of sizes. You can choose an option that mixes both text and image ads.
• Flash
• Video
• Rich media ads include HTML, Flash or other interactive feature. 
• Audio
• AdSense for Search allows you to have a Google search box on your site. When a user enters a term and conducts a search, a search results page opens with AdSense ads. You can customize the color scheme of the search results page to harmonize with your web site.

Google AdSense Payments

Google pays monthly through direct deposit or check, but will not issue an AdSense payment until your earnings reach or exceed $100. If you don't earn it in one month, your earnings roll over and are added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment period. Through your AdSense account, you can see your current earnings, what ads are generating the most clicks, and more.

Making Money with AdSense

Making a significant amount of money with AdSense requires a plan. Here are tips for maximizing AdSense revenue:

• Read and adhere to Google's rules. Webmasters must comply with Google's webmaster policies as well as the AdSense program policy. 
• Don't click on your own ads or ask others to click on them. Incentivizing clicks, buying Pay Per Click (PPC) space, or using a program designed to drive traffic to AdSense pages are against the rules.

• Have great content your target market wants to read. 
• Use honest, organic traffic building website promotion techniques, especially search engine optimization and article marketing.
• Test ad types and placement to find the options that lead to the most income. 
• Read email from Google, especially if it's sending a warning about something it doesn't like on your site. Failure to deal with Google's complaints will lead to termination of the program.

Dealing with Competitors' or Questionable Advertisements

If you offer products or services on your website, you may find that some ads Google delivers come from your competitors. Another issue that can occur is ads that may not be completely legitimate or they might offend your market. To prevent these offers from showing up on your site, Google AdSense allows you to specify up to 200 URLs you want to bar from appearing on your site.

The challenge of this is two-fold. 

1. You don't know what ads are running on your site until you see them there. Plus, with each page load, and depending on the visitors browsing history, the ad may not show up again or it might appear in a different spot.
2. Since you can't click on your own links (to the get the URL), you need to be careful about obtaining the URL to block. The best way is to right click the link, select "Copy Link Address," and paste it into a document or text editor (i.e. Notepad). The Google URL is really long, but you're looking for the section that identifies the advertiser. Copy that link, and paste into your AdSense blocked ads account.

Other Programs Besides AdSense

There are many ad network programs similar to AdSense, such as Media.net and InfoLinks. Some might require a traffic threshold, so you'd need to wait until your site was established. Most have similar rules to Google, such as a limit to the number of the network's ads per page (usually 3) and termination for clicking your own ads. In most cases, you can run different ad networks on your site without violating terms of service, but you'll want to read the rules of each network before doing it. Further, you want to avoid your site becoming so overwhelmed with ads that your readers can't find the content. 

New Bing Webmaster Tools – Advance SEO Features for Niche Marketing

We all underestimate the power of Bing search engine when compared to Google and Yahoo. The main reason for people to show interest towards Google is their traffic, growth and reach. We all fight hard to rank our websites in Google search engines by ignoring Bing traffic potential. Majority of people who expect free traffic from Google were dependent on Keyword Research Tool , which was pulled off by Google recently. This made Google intentions clear about not providing any support to SEO based traffic. Though Google PPC is not a bad choice, people still don’t want to spend their money in investing something which lasts only few hours.


We all are in a false assumption that a website SEO optimized for Google will function the same in all other search engines. Whereas the truth is quite interesting, as you have to individually optimize your website for different search engines. This allows your website to perform better in their search engine pages, resulting in huge conversions and leads. Each website you optimize should follow the guidelines of that particular search engine to rank well in the SERP positions. From the past few days, I have spent a lot of my time in understanding how Bing Webmaster Tools help a website to rank better in search engines.

Bing Advance SEO Features for Niche Marketing:

Trust me, the New Bing Webmaster Tools is quite friendly to understand and the amazing options have completely overtaken Google GWT in many aspects. If you log into Bing webmaster tools, you can observe a complete redesigned user interface to connect with the common audience. The intention from Bing was pretty clear about SEO. They are supporting SEO in their search engines by providing few awesome tools to play around. I personally love their Keyword Research tool, which help the niche marketers to dig more into a profitable keyword. Apart from the Keyword Research Tool, Bing has also introduced few other amazing tools to reduce your SEO efforts on a website.

Bing Keyword Research Tool:

Keyword research in Bing Webmaster tools is quite interesting, as you can pull up the six months historical data of any keyword which you are searching for. This helps the niche marketer to understand the current trends and searches of that particular keyword. Earlier the SEO in Bing used to be limited to the last 30 day only. Whereas the new keyword research tool is quite ideal for searching long tail keywords, since the data is based from organic data sources. This will help us to understand how a potential customer is searching for a particular keyword in Bing search engine.

If you can closely observe the above screenshot, you can find the historical data of last 6 months (including the date), specific country, language, and exact searches. The exact searches in Bing is represented by a Strict option, when checked will display only closely related search terms of that query.

This kind of data is really useful for a niche marketer, as he/she need not spend much time in digging for more relevant articles or categories to target in their websites. If you can able to target these above keywords displayed by Bing Keyword tool, I bet you can make good leads and conversions in coming days. Also when you click on each individual keyword from the above list, Bing keyword tool will take you to another page by displaying all relevant keywords to that particular phrase.

The actual numbers displayed in the list are without rounding or averaging. Finally you can import all your keywords to a CSV file for resuming your keyword digging. If you want to dig much deeper into a particular niche, I would suggest you to buy Long Tail Pro (30% Discount) for amazing keyword ideas. I literally made hundreds of profitable keywords in less than an hour with LPT keyword competitor analysis.

Bing Link Explorer Tool:

We already know that Yahoo Site Explorer discontinued their services to provide link information, which later transformed into Bing Link Explorer. Whenever we investigate a particular blog for its backlinks, we either go with Opensiteexplorer.org or Ahrefs.com. Both these tools can be completely accessible with paid subscriptions only. But the new Bing Link Explorer has the ability to explore all backlinks of any particular domain when entered. It will actually help you in reverse engineering a website by displaying all internal and external backlinks without any paid subscriptions.

Though the Bing link explorer tool is in beta, it can help you in digging a website back links internally and externally. Users can easily change the Scope to show links of a particular URL, or the complete domain. In fact the users can also search links via anchor text and by additional query from a particular page.

Bing SEO Analyzer:

The Bing SEO analyzer can scan any URL from your verified domains to check whether that page satisfy the important SEO factors. This tool can scan only one page at a time, which helps you to understand where you need to put your efforts to rank a page in search engines.  All you have to do is to enter the URL link in the box and hit the Analyze button. You can soon observe the results of the scanned page on the left hand side of the screen. Each issue is highlighted with a background color to convey the intensity of the issue. Exactly on the right side you can see the actual issues which highlight the issues after hovering over the problem spots. You have to just hit on the hover button to expand the issue in detail. You can even toggle the view of this page by clicking on the Page Source and Original view buttons on the right.

This saves your lot of time in analyzing a webpage SEO standards at a glance. This tool is more useful for people who are freshly adding pages on their website with multiple types of content. Bing SEO analyzer can actually spot the very common on-page issues like missing Meta Tags, Meta Descriptions, Image ALT attributes, Long/Short description titles and many more. Though these kind of tools are  available for free in market, it is still a better option to have all free tools at a single place.

There are many other tools in Bing Webmasters to understand and explore in detail. And if you are a niche marketer who is looking for some awesome keywords from different perspective, then please don’t forget using Bing Keyword Research Tool. I hope this article helped you in understanding the new tools from Bing which support SEO experts in long run. Please share your thoughts via below comments.

How To Install Your Theme Manualley Via FTP

Now that you have purchased this wonderful theme, it’s time to install it in WordPress!

Step 1: Download The Theme & Locate Total.zip

If you already downloaded the theme after you first purchased it, you may have file called something like “themeforest-6339019-total-responsive-multipurpose-wordpress-theme.zip“. If that is the case be sure to extract the zip file and inside it browse to Installable-Theme/Total.zip. The Total.zip file is the one you want to upload to WordPress.

If you did not download the theme after purchase then you will want to log into ThemeForest and go to your “downloads” and download the “Installable WordPress file only” zip file as shown in the screenshot below. You don’t have to worry about the documentation because that is all online here!

Step 2: Make sure WordPress Is Up To Date!

Total is a powerful theme and makes use of all the latest WordPress functions to ensure the theme is coded as best as possible and is highly optimized, please make sure WordPress is fully up to date before installing the theme!

You should ALWAYS be running the latest version of WordPress anyway, because otherwise you put your whole site at risk for potential threats. Never use an outdated version of WordPress!

Step 3: Install Via WordPress or FTP

Now that you made sure WordPress is up to date you can go a head and install the theme and there are 2 methods for doing so: via WordPress or via FTP. If you are working with WordPress and buying themes you should pretty much know how to install a theme, but below are some screenshots just incase you don’t know how!

Install Via WordPress

Log into your WordPress website and browse to Appearance > Themes

Then click on the option to upload theme.



Next browse for the zipped theme file you downloaded from ThemeForest (make sure you have downloaded the “Installable zip” as this is what you would upload to WordPress. If you downloaded the whole package be sure to extract it and locate the theme which is inside the “Installable Theme” folder and is called “Total.zip”)



Once WordPress has unpacked and installed the theme, just click to activate it.



Install Via FTP

Your second installation option is to upload the theme via FTP. For this method first log into your site via FTP and browse to your folder located at wp-content/themes. Unzip the theme file you downloaded from Themeforest and upload only the extracted Total folder to your server.

Next log into your WordPress site and navigate to Appearance > Themes to activate Theme